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Apple begins its big in-store iPhone upgrade event

Apple has just started off a big iPhone trade-in event at its U.S. retail stores that will see its employees pushing upgrade offers for the iPhone 5s and 5c.

Apple would add improved trade in options and significantly step up promotion of iPhone trade-ins during the initiative . Specifically, Apple has sent out a memo to Apple Store staff instructing them to push upgrades to iPhone 4 and 4s users with increased trade-in values. To get the project going, the company has started contacting customers by email and promoting the event with new signage in its retail stores.

“It’s a beautiful time for an upgrade. You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details.”
This is a great time indeed to push upgrades and sell as many iPhone 5s and 5c units before Apple’s big iPhone 6 upgrade later this year.

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