YouTube launching its own music awards show.
According to a press release on YouTube's official blog the YouTube Music Awards will be an "event honouring the artists and songs that you have turned into hits over the past year".
Eminem, Lady Gaga and Arcade Fire, among others, will perform at the event in New York on 3 November.
Nominations will be selected based on videos that have been watched and shared over the past year.
Users will then be asked to nominate winners by sharing the nominees across social media.
The ceremony is expected to be streamed live online with nominees for the awards being announced on 17 October.
Prior to the event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos.
On the same night artists and some of YouTube's most popular contributors, including Lindsey Stirling and Cdza, will take part in performances and musical collaborations around the world.
Shows will take place in Moscow, Seoul , London and Rio de Janeiro as well as the live event in New York.
The YouTube Music Awards are going to be hosted by American actor Jason Schwartzman.
Spike Jones, who also directed Where The Wild Things Are as well as videos and documentaries for The Chemical Brothers and Bjork, will be the creative director of the event