Choosing a Good SEO Copywriter
Choose a Good SEO Copywriter
There's a significant difference between an experienced copywriter and a good SEO copywriter. Though both might be able to help your site traffic convert from hits to buyers, only one will increase your search engine rankings and potentially bring you more traffic to your site. For now, let's just focus on the important aspects when choosing a good SEO copywriter who can deliver.
You can find plenty of "experienced writers", but when it comes to finding somebody who can deliver good SEO copy, go for a specialist. You also need to remember that some services try to advertise themselves as specialists when really they're online SEO agencies that simply take a standardized approach to all the businesses they work with. You will need someone to work directly with you for the specific needs of your online marketing campaigns, and for this you will also need a specialist.
It's not too difficult to find a specialist. All it will take is a bit of research, and possibly even recommendations from others online business owners as to who they do business with, and also how satisfied they are with the service they're getting. If you're not sure where to begin searching for a good copywriter, just simply do a search on Google and compare the writing styles and rates of the copywriters you find.
Nobody wants to get scammed, and if you're going to be spending your hard-earned cash on a SEO copywriter, you might want to make sure that he or she actually delivers the copy you want. Ask questions. How long have you been a copy writer for? Who are some of the clients you have worked with? Can I see samples of your past work? Ask questions specific to what you need. What is SEO and how will you use this to help my business grow? If you can't get clear answers to basic questions like these, then there is definitely a problem.
The Pro's Ask Questions too
If you find an SEO copywriter that seems to be rather detached from you and your business, as if they have an attitude that says, "Just don't worry about small details, I know exactly what I'm doing", then you need to politely move on to the next prospect. Experienced copywriters who deliver good SEO copy are often the ones who ask plenty of questions because they need the specifics of what you're looking to receive.
Getting the job done right for your customer is all about the simple things, the details, and it takes a very good SEO writer to understand this and deliver on it. It may cost a little bit extra, but when you've got a reliable writer who delivers the results you want that are specially catered to your business - the cost is often far outweighed by the results.