How To Develop An Effective Infographics
|Image credit: infogr.am|
Currently, infographics is at its peak and has gained reputation as the most popular way to share online. It offers an easy way to present information using imagery which seems to connect with a good population of blog followers. However, it is only the best of the best infographics which yield great results. Below are tips to help you with the design of infographics if you wish to publish the most sharable content on the web.
Do it in a timely fashion
A good infographic should be relevant to what is happening at the moment. Web content is changed each and every day. With this in mind, you already know that people wouldn't be interested in outdated information and won't read it let alone share.
Research well before creating your infographic
No one is interested in straightforward information which is quickly put together to impress the audience. To come up with a good infographic, it would be important to embark on a comprehensive research which helps you come up with information which will be helpful or entertaining to your audience.
A good idea is to take an original point of view and present your information in such a way so that it appears to be unique. If someone is already familiar with facts about something, it's unlikely that they would want to read about it again. People are always looking for fresh information and that's what blogs are meant for.Solve a problem using your infographic
People like information which helps solve a certain problem for which they have not found a satisfactory answer. If you can manage to come up with a well designed infographic and then incorporate a story to show your audience how the data therein solves their problem, you would be amazed at the number of people who would view and share that particular post.
You also realize that information which solves or gives a solution to a certain problem portrays you as an authority in whatever you write. Your followers will not only read, share and comment on your blogs but will also look forward to more posts from you in the future. Depending on the nature of your target audience, write in a language which best appeals to them.
Tell a story from your data
Data wouldn't be meaningful to anyone if it is not well explained. To get the best out of your infographic, try to come up with a story from the data you just presented. However, it should always be relevant to avoid coming up with something which will be perceived of as shoddy work from a blogger who was in hurry to make yet another boring post. Using your writing skills, it wouldn't be hard to create something which will make your readers want to hang on for a little bit longer.Be organized
While so many people fall to the temptation of creating a very complex infographic, they end up frustrated when their efforts are criticized. This is because they focus so much on impressing their audience rather than giving them some valuable information. A cluttered infographic is not the kind of thing anyone would like to go through; it tires the mind which is perceived as boring when one finds that they cannot make anything from it. To make it effective, follow the old golden rule and maintain a simple but self explanatory design. It should also be well organized such that the events flow in a logical manner to avoid confusing your audience. Start by identifying the problem and then move on towards the solution.
Jason Smith is an online manager for Inbound Marketing Company. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.